It Girl Collection

More for less! The It Girl Collection brings together six shades that give rich energy in every tube, from your soft everyday nudes to that bold, statement red.

Each gloss is made to melt right in, leaving your lips hydrated, glossy, and irresistible without the stickiness. She’s smooth, creamy, and made to match every vibe — from clean girl chic to full beat glam.

The perfect mix of shine, pigment, and comfort — because your lips deserve to look as good as your hustle feels.

✨ Includes six signature glosses:

Naked, Pretty In Pink, Rose Blush, Coco Rum, Velvet Kiss, and Air

✨ Key Features:

• Ultra-hydrating, high-shine finish

     •      No white cast

• Smooth, non-sticky formula that lasts

• Compliments every skin tone and makeup look

• Buildable pigment for both natural and full glam styles

• Vegan & cruelty-free

• Designed for the girls who don’t just wear gloss — they own the look

Every gloss in this collection is made to make you feel like the It